Search Engine Optimization (SEO) is the process of modifying a website to rank as highly in the search engines as possible for the most appropriate search terms that people use. SEO deliveries targeted traffic to achieve online marketing objectives, increase in sales, conversions, lead generation and increase in traffic.
Website content and website structure are two critical components to good SEO practices. Page titles are the most important part of optimization. I always put the key word at the start of the heading. This is what the guru’s call perfect placement. I always stick to only a dozen words or less in my SEO technique for a page title. A good Technical Virtual Assistant will be able to help you achieve, without paying thousands of dollars. Another key thing to remember in SEO is to list your home town or important city (target city on the home page title). For me, I live in a small town in Coffs Harbour, NSW, Australia.
HTML is useful in achieving good SEO results, but not necessary. WordPress is helping out those of us (like me) who are skilled but not fantastic as HTML.
Another tip is to remember that search engines cannot read graphics, photos or images.
Well it is Sunday evening and I am off to spend time with my family. After all that is why I became a Virtual Assistant!
I will be back to talk about Meta Tags and what it all means.