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Virtually Organised
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SEO what does it mean?

SEO Technical Virtual Assistant

SEO Technical Virtual Assistant

Search Engine Optimization (SEO) is the process of modifying a website to rank as highly in the search engines as possible for the most appropriate search terms that people use.  SEO deliveries targeted traffic to achieve online marketing objectives, increase in sales, conversions, lead generation and increase in traffic.

Website content and website structure are two critical components to good SEO practices.   Page titles are the most important part of optimization.   I always put the key word at the start of the heading.  This is what the guru’s call perfect placement.  I always stick to only a dozen words or less in my SEO technique for a page title.  A good Technical Virtual Assistant will be able to help you achieve, without paying thousands of dollars.  Another key thing to remember in SEO is to list your home town or important city (target city on the home page title).  For me, I live in a small town in Coffs Harbour, NSW, Australia.

HTML is useful in achieving good SEO results, but not necessary. WordPress is helping out those of us (like me) who are skilled but not fantastic as HTML.

Another tip is to remember that search engines cannot read graphics, photos or images.

Well it is Sunday evening and I am off to spend time with my family.  After all that is why I became a Virtual Assistant!

I will be back to talk about Meta Tags and what it all means.


Chat soon


The 7 Habits of Highly Effective Emailers

This is such a super article that it totally deserves a mention.

How often does this happen? You start the day with great intentions for barreling through a list of priorities. But at quitting time, you’ve only accomplished one: getting (most of) your email answered and filed. You congratulate yourself on having done that, though a nagging voice in the back of your head whispers that, really, you haven’t done anything at all.

Email doesn’t have to consume your life. Here are 7 ideas for turning email into the tool it is, rather than the be-all and end-all of your days.

1. Lower the volume. When you email the same people too many times per day, they pay less attention. Ideally, your emails will be like eagerly awaited letters that, as a kid, you used to check the mail box for (remember that?)

2. Don’t ask to be kept “in the loop.” Trust your employees to do their jobs without your constant oversight. If you don’t think they’ll execute against goals you’ve set unless you’re cc-ed on every email, get a new team.

3. Return email in batches. Rather than answer each email as it comes in, set windows twice per day (when you’re not concentrating on more focused work) when you can crank out 10 replies at once.

4. Be clear. If something could be misconstrued or misunderstood, requiring a 20-email chain to clarify, pick up the phone or go talk in person.

5. Spell correctly. Use correct grammar. Not only does it look more professional, in this day and age you never know when emails will wind up in the newspaper or forwarded somewhere you never intended. You’ll look like a fool if you type like a tween sending texts.

6. Leave the iPhone or Blackberry at your desk sometimes. You don’t need to check email in line at the deli counter. Really. It can wait. Say hi to the person making your sandwich instead.

7. Remember, email is not your job. Like meetings and conference calls, it is a tool to do your job. If all you’re doing is filing and answering emails, you’re probably not getting anywhere. Focus on results, not your inbox, and you’ll get a lot more done.


“Why Should I Pay For Your Virtual Assistant Service When I Can Get It Cheaper Elsewhere?”

I very heart felt thank you to Michelle Dale on September 12, 2011 for this amazing article.

 This is it folks, seemingly the most common issue coming up for virtual assistants who are charging more than the price of a cup of coffee per hour. You obtain the lead, you strike up a conversation, things are going well, you offer up your services, they ask for a quote and you never hear back, you follow up, you ask if there is a reason, or if they have any questions, and then in comes…

“Why should I pay for your service when I can get it cheaper elsewhere?”


Sometimes I feel like that’s like saying, “Why should I pay for bottled water when I can get it out of the tap?”

The important point is that you don’t have to feel that you are required to justify your rates to anyone, whether they are on the higher end of the scale or the lower end of the scale or something in between, putting it simply, they are what they are. In a nutshell, what you can do, is explain the benefits of what you can do allowing the potential client to do their own research and make their own comparisons.

So How Should You Respond?

Well first off, because you don’t know who ‘elsewhere’ is, let alone the quality of ‘elsewhere’s’ work or what kind of service levels ‘elsewhere’ provides, you are simply going to assume who ‘elsewhere’ is, and assumption is not going to be a very good basis for a professional response, but nevertheless, a response is required. You are best just to stick to highlighting the benefits, perks and “superb-ness” of your own service, and let the potential client go and compare it to ‘elsewhere’ themselves.

The Answer To This Question Will Be Different For Every VA, So You Need To Tailor A Response – Here Is Your Homework: You will need to sit down and write or type out all the exceptional things you offer your clients in your own business, things totally unrelated to price, but related to the excellent standards of service, level of quality and commitment and basically, how you make their lives so much easier. Craft a similar response to the one I am about to show you…

This is what I would have set up as a response to this question for my own business, Virtual Miss Friday.

Dear [Name]…

Thanks so much for getting back to me, I am happy to help with your question. Whilst I cannot comment for other virtual assistants, I can tell you more about our own service, which may help you to make a comparison between us and other alternatives you are exploring elsewhere.

#1 – You don’t have to learn how to outsource.

Free of charge, we will guide and advise you on working with us including materials such as delegation templates, video tutorials and simple to follow “How To” instructions.

#2 – You don’t need to provide any training.

When we commit to a project or service, we do it because we know we already have the ability, skill and outstanding levels of service required to complete it – or, at our discretion, we are willing to learn on our own time. There is a significant difference between ‘training’ an assistant and simply conveying what you would like to see happen, and then they quietly, in the background come back to you within a mutually agreed period of time to let your know that they are now fully equipped to manage your tasks. We do not require any training whatsoever, we simply need to understand the outcome you require, and we will ensure, to the best of our ability, that happens, requesting information if required as we go. Training requires a significant amount of time, and investment from you, this is why, we already ensure the VA’s on our team are fully trained, in-house at our own expense.

#3 – You don’t need to purchase any systems.

As part of our customer services policy, every client is designated a unique password protected project management space, provided complimentary, allowing us to effectively collaborate together online. We keep very detailed records of all the work we do together, so you don’t have to worry about keeping track.

#4 – You don’t have to micro-manage.

By hiring Virtual Miss Friday, you are hiring Michelle Dale as your designated virtual assistant. This means that while you have access to a whole host of exceptional skills and services available to you from one VA, you don’t have to manage a team of VA’s to get all of your work done. Michelle will organise and coordinate with her team all of the tasks and projects you have assigned, so you can sit back and relax, safe in the knowledge that the best people for the job are on task, but you only have one place you need to go, to get everything done.

#5 – More is less – we only need to be told once.

The more you give to us, over time, the less effort you’ll have to make to communicate what you need. This is because we will keep detailed instructions of everything you delegate to us and how we handle it, so we have a database on how to handle your business, after a fairly short period of time, and regular work, many assignments will simply be on auto-pilot. We only need to be told once!

#6 – You won’t ever have to chase deadlines.

When we commit to a deadline, or terms in an estimate or agreement, then we’ll meet it providing there are no cataclysmic natural disasters. You won’t need to chase us, and we should not give you cause to question our reliability.

#7 – We provide the essential balance.

If a VA is too reactive, and simply doing everything you tell them to do, the way you tell them to do it, without question, you could be making some very costly, long term mistakes, which potentially could have repercussions on your business. If you have a VA that is too proactive, you may that you feel things are being done in a way you don’t feel comfortable with, or you could be faced with not getting what you really wanted. We provide suggestions, opinions or alternatives which you can consider, however we fully appreciate, the final decision is always yours.

#8 – We have significant online business experience.

We can improve and enhance your work, offer opinions or better alternatives, and if you are open to our advice and assistance, we can often times work with you to come up with something better than you could have imagined.

#9 – We want you to achieve more and spend less.

Because of this, where possible, we will encourage and offer solutions which might reduce the hours you hire us for if we can find a better alternative, or a way to automate or better still eliminate through careful planning and exploring alternatives.

#10 – We don’t ever disappear.

Holidays, sickness, weddings, funerals or during any other absence there is always going to be someone, or several people in fact, around to assist you.

#11 – We speak your language.

All the VA’s working directly with you are from a western culture, primarily, the UK, Europe and America meaning that if you are from a western society, there will be very limited issues with language barriers, misinterpretation or cultural differences.

#12 – We do what we say we are going to do.

We take our client commitments seriously. Seems simple enough, but it’s surprising the amount of people who don’t do what they say they’ll do… And it tends to be when you need it most.

#13 – 3 VA’s for the price of 1. No backup required.

For regular administrative support and assistance we have a minimum 2 to 3 VA’s working on your account at a time, they will each learn how to do the work we do for you, meaning you don’t have to find your own back up VA’s or teach other VA’s how to do your work, we have it covered for you. It’s like having 3 fully trained VA’s for the price of 1.

#14 – We cover the fine print.

We have a service agreement between clients and the company (and members of the team) containing everything you need to know about working with us, including privacy, non-disclosure and confidentiality, terms of service, deadline commitments, availability and more. Not only this, we provide automated facilities for billing and payments, so when it comes to fine print you have nothing to do except for clicking a button, when it comes to billing, again, it’s all at the click of a button through our online, automated hassle free systems. Video tutorials are provided if you are new to working with a VA. Regardless of how the rest of the world perceives NDA’s, I assure you, we take this element of our service, very seriously, but don’t just take our word for it, please review our testimonials to read comments from the satisfied clients who we have worked with for many years.

#15 – We care about your business.

Probably the most important one of all. We actually care about your business and your success. You are not just another number, you won’t be passed on, and you will always be provided the most intimate, responsive levels of customer support.

You are of course welcome to try out different virtual assistant services and find out which one works best for you, though we do have clients who have done so and then come back to us after not achieving the results they were looking for or becoming disillusioned with using less experienced or less committed service providers.

I hope that this brief example of our company and the benefits of working with us has helped answer your question, however if you need any further information, or you have any questions, please don’t hesitate to contact us and I would be happy to help with those further.

Best Regards,

Coffs Harbour welcomes the WRC (World Rally Championship)


Virtually Organised Your virtual assistant in Coffs Harbour

Virtually Organised Your virtual assistant in Coffs Harbour






Coffs Harbour is going crazy at the moment with Rally fever!  You walk around and there are lots and lots of black and white flags, pictures of cars, and I love what the Plaza has done with the sand sculpture.

To all our wonderful clients that use Virtually Organised for your Virtual Assistant needs and taking part in the Rally or behind the scenes GOOD LUCK!

PS if you are in town and need administration or personal assistants errands done let us know you are from the rally and you will receive 10% off.  We are a team of Virtual Assistants that live in Coffs Harbour, we can run your errands, complete your to do list, answer your phones and lots more.

Jodie and Pete

Coffs Coast

Coffs Coast is the regional tourism destination taking in the Coffs HarbourBellingen and Nambucca areas on the North Coast of NSW, approximately halfway between Sydney and Brisbane. This is where the Great Dividing Range meets the Pacific Ocean, leaving a small pocket of paradise lodged between the mountains and the sea.

Coffs Coast region encompasses the rainforest escarpments of Dorrigo to the golden beaches stretching from Scotts Head to Woolgoolga to the blue waters of the Solitary Islands Marine Park and boasts a wonderfully temperate climate all year round.

Coffs Coast has many activities and attractions for everyone, and offers a wealth of shopping experiences. Find and book a great deal from Coffs Coast’s wide selection of accommodation and various activities. Try our local cuisine and dine at one of our award winning, world class restaurants or cafés.

For art lovers we boast artists, craftspeople and we have a number of thriving galleriesmarkets, and popular theatre and cinemas.

You will find information on all of the above and much more as you explore this website. So… what will YOU discover on Coffs Coast?

On the northern border of Coffs Coast is the Clarence Valley a place of spectacular natural environments, river adventures, relaxed country charm, authentic beach culture, award-winning restaurants and a wide choice of accommodation.  The Clarence has everything many of the most visited and popular places across the nation have lost – a real experience.

The big, wild and working Clarence River, the largest east-coast waterway, connects the Clarence country to the Clarence coast.  The river is the heart of the charming and vibrant City of Grafton,  with its wide tree-lined streets and heritage buildings.  As the thriving commercial hub of the Clarence Valley, Grafton has a range of quality accommodation in all styles, plenty of shopping and loads of entertainment and activities  for all to enjoy.

We welcome all Rally visitors to enjoy the delights of the Clarence before, during and after the Rally. If you are a bit of a foodie or just value good quality produce, join Clarence Food Month, a celebration of local food for the whole month of September. Or look out for the Grafton Festival of Music and Art during the Rally weekend in various Grafton venues.

Extend your stay and visit Yamba, named Australia’s best town by the Australian Traveller Magazine in 2009.  Or just meander amongst the winding riverbank roads and find your very own real experience …

Some Fast Facts

Coffs Coast has one of Australia’s most livable environments – a sub tropical climate that averages maximum 24 degrees and minimum 13 degrees.

Spring: Min 11° Max 25°
Summer: Min 19° Max 26°
Autumn: Min 12° Max 26°
Winter: Min 8° Max 20°.
Sea temperature: Summer average 23°C, Winter average 18°.
Natural Areas
National Parks and Reserves: 11 National Parks, 14 Nature Reserves, 2 Aboriginal Areas and 1 Regional Park
State Forests: 37
Beaches: 90 kilometres
World Heritage Area: 84,000 hectares
Solitary Islands Marine Park: 71,100 hectares
Maximum altitude of Great Dividing Range near Coffs Coast: 1584 metres
Information courtesy of Coffs Coast Toursim.